LATEST EDITION
Prasannata PatwaIndia’s Independent Cinema & Monetisation
Independent filmmakers’ search for buyers at DIFF, JioStar’s quarterly results, and changes at Reese Witherspoon’s Hello Sunshine.
Decoding the business of entertainment.
Read on Substack
WHAT IS OVERSHOOT?
A newsletter about the business of everything that entertains you.
Overshoot explores India’s entertainment business through stories, videos, masterclasses and community gatherings, covering cinema, streaming, gaming, music, live events and creator economies.
We dig into the strategy rooms, balance sheets, and power plays behind the content you binge, the games you play, and the culture you live in. Bi-monthly. Sharp. No fluff.
WE DECODE THE BUSINESS OF
Streaming
The war for your screen time
Cinema
Box office battles & franchise math
Gaming
Console wars & eSports empires
Music
Royalties, label deals & concerts
Live Events
Concerts, festivals & live experiences
Creator Economies
Creators, platforms & brand deals
…and everything else that entertains you.
“Think of us as your backstage pass to the entertainment industry.”
Through in-depth
analysis.
Market Breakdowns
Deep dives into revenue models, subscriber growth, and the economics of modern media platforms.
Strategic Insights
Decoding the moves of industry giants and emerging creators before they make headlines.
NEWSLETTER
AI, movies and love stories
AI’s expanding role in entertainment and companies’ interest in more romance films.
Read on SubstackLATEST STORIES
Worth a closer look.
3 stories shown
Image source: X · via OvershootMusic
Popular Indian Music Finds a Physical Home
Hindi film music’s vinyl revival, AI in microdramas and Xbox’s move into film and television.
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Image: Annie Spratt / Unsplash · via OvershootMedia
Meta’s Biggest Settlement Payout, T-Series’ Profit
An edition covering Meta, India’s cinema businesses, T-Series and entertainment industry hiring.
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Image source: X · via OvershootCinema
Action, Blood Spill wins Again at Indian Box Office
Action films at the Indian box office, investment in ticketing and changes at Balaji Telefilms.
Read on Substack
OVERSHOOT MASTERCLASS
The Business of
Indian Cinema.
Go behind the scenes with industry leaders and get a deeper understanding of how the entertainment business works.
The Business
of Indian Cinema
With Viveck Vaswani
Producer, actor, writer & mentor
- 30–31 Jan & 6–7 Feb 2027
- Mumbai
- Fee
- ₹9,499Inclusive of 18% GST
OVERSHOOT CONVERSATIONS
Questions, Conversations and Fresh Perspectives.
In-depth conversations with industry leaders, creators and thinkers
shaping the business of entertainment.
Featuring Viveck Vaswani
Viveck Vaswani explores the financial side of filmmaking and the business of Indian cinema.
Watch on YouTubeOVERSHOOT GATHERING
Different experiences. A shared curiosity. And a room to discuss it all.
Overshoot Gathering is a community-led initiative bringing together professionals from across the entertainment industry.
FOUNDERS
The minds behind Overshoot.
Journalist meets media strategist. Two women decoding India's entertainment economy - one story, gathering, video at a time.
Founder
Prasannata Patwa
Business journalist
Covers the business of entertainment, with work published in The Guardian, The Economic Times, Mint and Forbes India.
Co-founder
Natasha Nayak
Media and entertainment professional
Brings experience in brand solutions, marketing, public relations and production, with work spanning Star India, Discovery and Roy Kapur Films.
Overshoot brings together stories, conversations and learning from the business behind what we watch, play and listen to.
START A CONVERSATION
Have something worth exploring.
A story idea, a collaboration, or a question about
Overshoot—we’d love to hear from you.